Websites & lead capture for picture framers
Your website should do more than show your work.
I build websites for independent frame shops that turn more visitors into framing customers. Capture. Nurture. Close.
15 minutes. I already built your new site. I'll pull it up next to the one you've got now. You'll want to see this.
Mitch · BookingBoss
A story worth knowing
One frame shop grew revenue 50% in a single year. The first thing they fixed was simply answering people faster.
Here is the good news. The thing that moved the needle was not a secret. It was the everyday stuff. And it is the same stuff this site handles for you.
A buyer picked up Uptown Frame for $645,000. Before anything fancy, they modernized how the shop talked to people. Quick replies. Payment taken upfront. A steady hand running the floor. In twelve months revenue grew from $600K to $900K.
Here is how that maps to what you already do:
- Answer fast. Someone asking about a frame job wants a reply that day, not next week. That is exactly what the missed-call-textback and the form catch on this site take care of for you.
- Get paid upfront. Collect before the work, not after. Less chasing, steadier cash.
- Run it from one place. They added a system to hold it all together. That system is what you are looking at.
About this example: “How to Grow Revenue 50% in Year 1,” Acquiring Minds podcast, featuring JD Hasley, who acquired Uptown Frame in April 2023. This is a public case study, not my own shop’s numbers. I share it because the levers are the same ones this platform runs for framers like you.
Free class · Holiday edition · Wed Oct 28
How frame shops catch every gift and custom order in the holiday rush.
The machine under the hood
You're not buying a tool. You're getting the machine.
BookingBoss runs on the same engine behind the numbers below. The machine that now works your shop while you're at the bench.
Platform totals, 2025. The engine's track record, not my shop's.
What people say.
Really enjoyed sitting down with you, peeking into your vision. You have a brilliant mind my friend.
This was helpful and great. I definitely need to be doing it.
Looking forward to working together again, Mitch.
Sound familiar?
You are the marketing, the sales, and the person at the bench. When the work has your hands, the lead has to wait. And a waiting lead goes to Michael's.
- ▸The phone rings while you're cutting a mat. It goes to voicemail. They don't leave one.
- ▸Someone fills out your form at 9pm. By the time you see it, they've already called the next shop.
- ▸You're great in person. You just can't be in two places, and the lead needs an answer in minutes, not hours.
What the new site does
It sits on top of what you already have. We don't touch your current setup. It just stops catching nobody.
Capture
Missed call or submitted form, the system texts you and the customer the second it happens. Nobody falls through.
Nurture
The customer gets an instant reply while they're still deciding. The conversation stays alive instead of going cold.
Close
When you're ready, it connects you straight to them. You do what you're good at: the work, and the person.
One piece of the system · Missed-call text-back
A customer calls, you're at the bench, you can't grab it. The site texts them back on its own. You can feel it work: call 650-675-5825, let it go to voicemail, hang up.
The text that lands is the one that should've gone out the last time a job slipped past.
What could recovered leads mean for your shop?
Enter your average framing ticket and how many inquiries slip past you a month.
Illustrative estimate only. Uses your own inputs. Actual results vary by shop, market, close rate and ticket size.
What's under the hood
Everything working your leads, running under BookingBoss. You don't touch it. It just runs.
- CRM
- Missed call text-back
- Voice AI
- AI biz card scanner
- Forms, surveys & quizzes
- QR codes
- Websites, funnels & landing pages
- Prospecting tool
- Webinar funnels
- Ad manager (Google / FB / Insta)
- Chat widget / conversation AI
- Call tracking
- Inbound SMS & social DMs
- Social planner
One roof. Replaces a stack of tools.
What shops usually cobble together, and what it runs them. BookingBoss rolls it into one.
| What it replaces | The tools | Usual cost | BookingBoss |
|---|---|---|---|
| CRM & pipeline | HubSpot Zoho | $99/mo | ✓ |
| Unlimited sales funnels | Webflow Carrd | $297/mo | ✓ |
| Website builder | WordPress Wix | $29/mo | ✓ |
| Surveys & forms | SurveyMonkey Typeform | $49/mo | ✓ |
| Email marketing | Mailchimp Brevo | $99/mo | ✓ |
| 2-way SMS marketing | Vonage | $99/mo | ✓ |
| Booking & appointments | Calendly | $29/mo | ✓ |
| Workflow automations | Zapier Make | $169/mo | ✓ |
| Courses / products | Udemy Skillshare | $99/mo | ✓ |
| Call tracking | Aircall | $49/mo | ✓ |
| Reputation management | Trustpilot Yelp | $159/mo | ✓ |
| Tracking & analytics | GA Hotjar | $299/mo | ✓ |
| Communities | Discord Circle | $89/mo | ✓ |
| Document signing | Dropbox Sign | $47/mo | ✓ |
| All of it, one roof | $1,600+/mo | ✓ |
Typical standalone pricing for comparable tools. Your BookingBoss price: $2,800 to build, $297/mo to run.
I'm a dad of three under seven. I built this because the work was getting the best of me, and I'd rather be at the bench than chained to the phone.Mitch, BookingBoss
Common questions
Questions shops ask.
My shop runs on walk-ins. Why change?
Walk-ins aren't gone. But people search, compare, stall before they ever show up. Half decide before they reach your door. The ones who don't walk in, you never knew existed. This catches them.
Business feels up and down. Isn't that just the season?
Feels like it. Usually isn't. The work's still out there. It's scattered now across search, maps, reviews, your site. Miss those touchpoints and the week goes quiet. Not less demand. Demand you didn't catch.
I already have a website. How's this different?
Most sites just sit there. Someone lands, pokes around, leaves. No reply, no follow-up, gone. This one catches the lead, texts them back, keeps the thread warm till you're ready. Your site stops being a brochure and starts being a net.
Will it mess with my current setup?
No. It sits on top of what you've got. Doesn't touch your site, your number, your tools. It just stops letting people slip through.
Do I have to learn new software?
No. Done for you. I build it, set it up, run it. You hand over what I need and approve a couple things. Want to get in and poke around? You can. Most don't. It just runs in the background.
How much of my time does this take?
Little. You're at the bench. I handle the build and the setup. Mainly I need some info and access from you, then a thumbs up on a few items. That's it.
What's the $2,800 for?
The build. Your new site, the capture, the follow-up, the whole system wired up and running on your shop.
What's the $297 a month for?
Keeping it running. Texts firing, follow-ups going, the system live and maintained.
Can I split the $2,800?
Yeah. Two payments or three, spread across your first 30 days. Monthly still doesn't start till after that.
When does the monthly start?
Not at signup. First month's free. The $297 kicks in around day 32. Cancel before then and you never pay it.
What if it doesn't work?
15-day guarantee. Not up and running in 15 days, you get the full $2,800 back. And you can cancel the monthly anytime.
Pick your plan
$2,800 to build your site. Pay how it suits you.
One payment, or split it across your first 30 days. The monthly comes later — and it's optional.
Split across your first two months. Monthly billing.
Choose 2-payWant us to host it and run the whole backend for you? Add done-for-you — $297/mo right at checkout. First month free, cancel anytime. Totally optional — the site is yours either way.
Not ready? See what I built you first →
Your new site is built. Come see it.
15 minutes. Free. No pitch, no pressure.
$2,800 to build it — yours to keep. Optional $297/mo and we host + run it all for you. First month free. Not live in 15 days? Full $2,800 back. Cancel anytime.